Loop Returns

The Operations Platform Built for Retention

Loop is an AI-powered platform designed to unite the full spectrum of e-commerce operations—from pre-purchase confidence-building to post-purchase fulfillment and returns management. Originally built for Shopify, Loop now supports all major e-commerce platforms and serves over 5,000 brands worldwide, including modern DTC leaders like Brooklinen, Reebok, and Princess Polly.

Pre-Purchase Solutions

Loop helps build customer confidence before purchase through several tools:

• Promise — Shows accurate delivery dates before purchase, increasing conversion rates and reducing pre-delivery support questions.

• Checkout+ — Allows customers to pay a small fee for free returns later, increasing purchase confidence while generating revenue to offset return shipping costs.

• Protection — Enables shoppers to add coverage against loss or theft during checkout, reducing refund claims and generating incremental revenue.

• Editing — Allows customers to change orders after purchase (address updates, cancellations, add-ons), reducing support tickets and increasing satisfaction.

Post-Purchase Operations

Loop streamlines the entire post-purchase experience with integrated solutions:

• Tracking — Sends automated, branded delivery updates throughout fulfillment, reducing support tickets and driving repeat purchases.

• Returns — Guides shoppers toward exchanges or store credit instead of refunds, retaining revenue and lowering return-related costs.

• Exchanges — Makes it easy for customers to swap products instead of requesting refunds, increasing retained revenue and improving loyalty.

• Shipping — Streamlines reverse logistics with optimized return labels and routing, lowering shipping costs and improving efficiency.

• Integrations — Connects e-commerce, logistics, and support systems, eliminating manual workflows and keeping data synchronized across teams.

AI-Powered Intelligence & Fraud Prevention

Powered by data from 100M+ returns, 200M+ shoppers, 5K+ brands, and 1K+ carriers, Loop's network helps brands make smarter decisions automatically. The Intelligence module uses this robust dataset to predict outcomes and optimize policies, reducing risk and improving performance. The Fraud module identifies abusive behavior and high-risk returns before approval, preventing losses and protecting margins.

Key Benefits & Results

Brands using Loop report significant operational improvements: 76% reduction in WISMO (Where Is My Order) tickets, 10+ hours saved per week per customer service agent, $3.1M+ in revenue retention, and $35K+ in mitigated fraud. Customers also benefit from faster, more intuitive experiences—such as instant store credit on exchanges, enabling them to purchase replacement items immediately while inventory is still available.

Global Reach & Platform Support

Loop supports domestic and international brands across the United States, United Kingdom, European Union, Australia, and New Zealand. The platform integrates with Shopify natively and supports other platforms through custom implementations, providing broad carrier coverage and regional integrations for both domestic and cross-border operations.